Wooden wine box packaging design and consumer demand

- Sep 14, 2018-

The design of wooden wine box packaging should meet the cultural and psychological needs of consumers with high taste. The current concept of social consumption has gradually shifted from simple material consumption in the past to material consumption and spiritual consumption. Consumers' purchase behavior sometimes tends to pay more attention to spiritual consumption. A seemingly simple wooden wine box packaging actually conveys the company's unique spirit and culture, reflecting the company's market awareness, environmental protection concept and cost consciousness. The price of a wooden wine box, the manufacturer of wooden wine boxes, the production of wooden wine boxes - Mori Ding Craft (picture) The products that want to establish a good brand must rely on a certain cultural connotation in line with the psychology of mass consumption as the cornerstone. Only through a series of integrated marketing activities such as product production, image positioning, and marketing strategy can we have a rich and stable social and psychological foundation to have a stable consumer base. For example, when designing the wooden wine box packaging of traditional products in China, we can fully explore its cultural connotation, and can learn from the use of Chinese painting and calligraphy.

Some local folk goods, local wooden wine box packaging, can use the style of folk woodcut New Year pictures, reflecting the strong local flavor, better reveal the characteristics of goods. Using the idea of “Five Grains” and “Years Every Year”, the image is bright and colorful, the lines are smooth, the composition is full, and the image is exaggerated. The image is displayed on the wooden wine box packaging, reflecting the pure local flavor. In this way, not only the woodblock new year painting, but also the element information is passed to the consumer through the advertisement of wooden wine box packaging.

Today's fashion may be outdated tomorrow. Therefore, the sales and packaging of goods must closely follow the cultural needs, cater to consumption habits, study consumer psychology, guide consumer claims, and seek balance, harmony and unity in inheriting tradition and continuous innovation.